New Photo Book Tells the Story of Design at Apple

 

“Designed by Apple in California” examines 20 years of work by Apple’s design team.

 

 

 

Cupertino, California — Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

 

 

The book features 450 photographs of Apple products, from 1998’s iMac to 2015’s Apple Pencil.

 

 

Get a closer look at two decades of Apple innovation in this detailed photo archive.

Cupertino, California — Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

 

Dedicated to the memory of Steve Jobs, the book illustrates Apple’s creative inspiration and thinking.

 

 

 

 

In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.

 

 

 

 

 

The hardbound book was designed and published by Apple and is available in two sizes.

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

 

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Pricing and Availability

“Designed by Apple in California” — Small
Starts at $199 (US) in small (10.20” x 12.75”)
Available beginning tomorrow, Wednesday, November 16, exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.1
Available at the following US retail locations: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
The book is on display at the Apple Stores where it is sold.

“Designed by Apple in California” — Large
Starts at $299 (US) in large (13” x 16.25”)
Available beginning tomorrow, Wednesday, November 16, exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.1
Available at the following US retail locations: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
The book is on display at the Apple Stores where it is sold.

서울시 광진구 아차산로 200 커먼그라운드 3F 토이리퍼블릭 | Tel. +82 2) 325-1235 | 대표이사: 정경훈 | 통신판매업신고: 2015-서울광진-0356호 | 사업자등록번호: 110-81-99508